Working toward a shared vision of a thriving cannabis community in Mendocino County.

(Ukiah, CA – Thursday July 23, 2020) Today the Mendocino Cannabis Alliance (MCA) is launching its summer membership drive.  Having emerged as THE cannabis trade association in Mendocino County, MCA invites the entire Mendocino cannabis community to join in the effort of creating a sustainable future where all local cannabis businesses can thrive.

A trade association is a voluntary association of businesses organized on a geographic or industrial basis to promote and develop commercial and industrial opportunities within its sphere of operation; to voice publicly the views of members on matters of common interest. MCA is already working directly with the county on the many issues that plague our cannabis program. The more local voices that are involved in the conversation, the more effective MCA will be at fully understanding and advocating on behalf of the full spectrum of cannabis business needs.

In addition to representation at the local level, members of MCA get access to a suite of benefits, including a Vendor Discount program, inclusion in our Member Directory, the ability to be elected and run for leadership positions in the organization and more. At the state level, MCA, along with 4 other regional trade associations, is partnered with Origins Council to advance cannabis policy advocacy.

In the face of current challenges, especially at the County level, MCA’s board and committee members have put enormous effort into advocating for reforms to local cannabis policy and development initiatives, such as the cannabis equity program. At present the local cannabis program presents significant challenges for existing licensees and barriers to entry for those interested in entering into licensing. Now, more than ever, we must come together and build a stronger membership base to help craft policies that will serve the best interests of every sector of our industry.

Businesses or individuals interested in getting involved with MCA can get more information at https://mendocannabis.com/join/

If you would like more information on this release, please email Theresa Anderson at info@mendocannabis.com.


The Mendocino Cannabis Alliance serves and promotes Mendocino County’s world-renowned cannabis cultivators and businesses through sustainable economic development, education and public policy initiatives.

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