03-15 MCA Member Mixer and Open House Now on Zoom


Due to the significant weather challenges and road closures throughout the County we are choosing to POSTPONE our In Person MCA Member Mixer and Open House.

Instead we will hold a MCA Member Zoom + Open House starting at 6PM tomorrow!

The zoom info is below, but I will also send an event announcement through email as well.

Topic: MCA Member Mixer + Open House ZOOM Meeting

Time: Mar 15, 2023 06:00 PM Pacific Time (US and Canada)

CLICK HERE to Join Zoom Meeting

Meeting ID: 827 0511 8976

Passcode: 707101

One tap mobile

+16694449171,,82705118976#,,,,*707101# US

+16699006833,,82705118976#,,,,*707101# US (San Jose)

Meeting ID: 827 0511 8976

Passcode: 707101

Find your local number: https://us02web.zoom.us/u/kcX7vlKU9s

Mendocino Craft Farmers Auction Raises 20K for Redwood Community Services

The above photo and the following text are from mG magazine:

The inaugural Mendocino Craft Farmers Auction, which was held on July 16th in the picturesque Anderson Valley of Southern Mendocino County, was a huge success in every way. Sponsored by the Mendocino Cannabis Alliance and Mendocino Producers Guild, this charity event not only raised $20,000 for the Redwood Valley Community Health Services Mental Health Crisis Response program but also raised consciousness about the high quality of the sungrown craft cannabis produced here and the incredible small farmers who cultivate it.

CLICK HERE to read the full article!

MCA Launches PLEDGE OF ALLIANCE Fundraising Drive

(Mendocino County, CA) August 15, 2022 – Mendocino Cannabis Alliance (MCA), the premier cannabis trade association in Mendocino County, is undertaking a Pledge Drive from August 15 to September 19 to support their essential policy advocacy, as well as their business development work helping Members bring their licensed products to market.  

The Pledge of Alliance Drive will culminate at the First Annual Mendocino Cannabis Advocacy Awards which will celebrate leaders in the Mendocino community who have gone above and beyond to advocate for our local legacy cannabis cultivators and businesses. 

  • For this Inaugural event MCA will be honoring:
    • Hannah Nelson – Attorney and MCA Senior Policy Advisor, 
    • Jude Thilman – Medical Cannabis Educator, Dragonfly Wellness Center Owner and MCA President, and
    • Casey O’Neill – Co-owner of HappyDay Farms, Emeritus Member of the MCA Policy Committee and Founding Member of MCA.

As the voice of cannabis in Mendocino, MCA makes sure the best interests of the entire community are represented in their advocacy efforts.  In 2020 the licensed cannabis operators of Mendocino generated over $110M of economic activity within the County in a cultivation footprint of less than 300 acres.  Since then, the wholesale cannabis market has crashed while the cost of living and doing business has increased, and the ever-changing regulatory process has drained the resources from most of our small local businesses. Many licensed operators have fallowed parts or all of their gardens to conserve resources while still working to remain compliant in the licensed market. The direness of this situation requires immediate and sustained attention if Mendocino is to protect this vital component of our local economy.  It is MCA’s commitment to continue moving sustainable local cannabis policies forward, and to do this MCA will need the support not only of its Members, but of the Mendocino County community at large. 

We are excited to share that we have already received a commitment for a Matching Funds Donation of up to $20,000 for funds raised during this drive, making each donation even more valuable!

Recent MCA advocacy victories include:

  • the adoption of a Fallowing program that will reduce the minimum tax for licensed operators who voluntarily reduce the amount of their canopy below certain levels, 
  • a commitment from the Cannabis Department not to deny any applicants engaging with them until an appeals process has been developed and implemented,
  • a commitment from County Counsel and County Staff to develop and implement an appeals process for applicants,
  • the ability for Local Equity Operators to use Equity Funds for County cannabis taxes 
  • direction from the Board and the Cannabis Ad Hoc to the Cannabis Department to revise the Equity Manual to allow any uses not explicitly prohibited by the State, and
  • ongoing stakeholder meetings with Supervisor Haschak, the Cannabis Department, the CEO’s office and other appropriate State agencies and local departments, to name just a few.

Throughout this drive MCA will be reaching out to businesses across the County who understand the important role that licensed cannabis activity plays in the stability of Mendocino’s future. MCA invites all locally licensed cannabis operators (and anyone who wants to see a sustainable approach to local cannabis regulations) to join as Members, or to support as Sponsors. The Pledge of Alliance Drive is a chance for the entire Mendocino community to come together and ensure that MCA’s important work continues in service to all of Mendocino County.

The Mendocino Cannabis Advocacy Awards & Dinner will take place from 4-7PM at Cafe Beaujolais on September 19, 2022.

Ticket prices include world-famous pizza from Cafe Beaujolais, farm fresh salad and raspberry lemonade from MCA Member Radicle Herbs, delectable local dessert, coffee, music, goodies from our members’ personal gardens, access to our very special Silent Auction, and more!

CLICK HERE to get your tickets through Eventbrite. 

MCA has sponsorships available for this event and the ongoing work of the organization – CLICK HERE for more information.

To become an MCA Member CLICK HERE.

Individuals without licensed cannabis businesses who wish to support our efforts can CLICK HERE to become an MCA supporter.

Those wishing to donate funds to support the work of MCA without becoming a Member or Sponsor can CLICK HERE to make a digital donation, or email info@mendocannabis.com for alternative donation options. 

As part of the Pledge of Alliance Drive, the pubic is also invited to join MCA at the Little Lake Grange in Willits, CA for a screening of LADY BUDS on August 19 at 7PM.

LADY BUDS, the award-winning documentary directed by CJ Russo, tells the story of six courageous women – including Mendocino local (and MCA Member) Chiah Rodriques of River Txai Farms and Arcanna Flowers – as they make the transition from the medical cannabis community of Prop 215 to the commercial cannabis industry of Prop 64.

Lady Buds Movie night
When: Friday, August 19th at 7 pm
Where: Little Lake Grange, 291 School St. in Willits
Cost: $15 tickets- for sale at the door
LINK: CLICK HERE for the Event Page on Facebook

MCA is a not-for-profit Mutual Benefit Corporation, donations are NOT tax deductible.


About MCA: The Mendocino Cannabis Alliance serves and promotes Mendocino County’s world-renowned cannabis cultivators and businesses through sustainable economic development, education and public policy initiatives.

Inaugural Mendocino Craft Farmers Auction July 16


Contact: Nikki Lastreto

Phone: 707-984-8128

Email: nikkijiturtle@gmail.com

Inaugural Mendocino Craft Farmers Auction Presented by Cannabis Community to Support Local Non-Profit Scheduled for July 16, 2022

(Mendocino County, CA) – The inaugural Mendocino Craft Farmers Auction (MCFA) presented by the Mendocino Cannabis Alliance (MCA) and the Mendocino Producers Guild (MPG) will be held on July 16th in beautiful Mendocino County. This first-of-its-kind event will be hosted courtesy of Jim Roberts and Brian Adkinson of The Bohemian Chemist cannabis brand, who also own The Brambles, a lovely event venue in the heart of the redwoods in the picturesque Anderson Valley of southern Mendocino County.

MCFA is a charity auction, with proceeds going to support the invaluable resources made available within Mendocino County by Redwood Community Services Crisis Response. This is an opportunity for the cannabis community of Mendocino to give back to the broader community and the County, while at the same time raising consciousness about the high quality of the cannabis produced here and the incredible people who produce it.

Auction items will include rare opportunities such as visits and overnight stays at some of the top local cannabis producers farms, health and wellness experiences, fine dining and adventures in our world-famous wilderness. Other items offered will include locally made crafts, gift certificates from local businesses, farm products and more. Generous donors should not be surprised if their generosity is matched by growers who want to share from their Private Reserve for a truly unique and coveted experience!

The affair will start in the late afternoon when guests can explore items featured both on the silent and live auctions, sip local wines from Maple Creek Winery and sample some of the finest cannabis in the world, shared by Mendocino farmers. An elegant supper will follow catered by Chef Dan Hagopian from Valley of the Moon Sonoma. The Live Auction will kick off during dessert, to be followed by lively dancing under the stars and the redwoods with music provided by DJ Mo Magic, herself a small farmer from Covelo in northeastern Mendocino.

This is a great way for visitors to discover the eclectic wonders of Mendocino County. Accommodations will be available on site at the Brambles and their sister location, The Madrones, as well as in nearby hotels. Upon purchase of your ticket you will receive details about special discounts for those attending the event. 

The Mendocino Craft Farmers Auction is a private event by invitation only, with attendance limited to 150. Tickets are $200 each and will be tax deductible. Interested guests and sponsors should contact nikkijturtle@gmail.com for details. There are limited tickets available for this special event to meet the farmers, contribute to a worthy cause, and to be part of a memorable gathering in Mendocino County.

If you would like to participate as a Sponsor, Donor, or Farm Experience Donor, please click the appropriate link:




For ticketing and event information contact nikkijiturtle@gmail.com.


About Mendocino Cannabis Alliance: MCA is the premier cannabis trade association in Mendocino County, serving and promoting Mendocino County’s world-renowned cannabis cultivators and businesses through sustainable economic development, education and public policy initiatives. https://mendocannabis.com/

About Mendocino Producers Guild: MPG is a farmer-run organization dedicated to live markets county wide. We are committed to showcasing all of  Mendocino’s finest small craft producers. Whether it be cannabis, art, wool, or wine, the quality of craft is palpable. We are committed to best practices with a strong emphasis on sustainability and community. https://mendocinoproducersguild.org/

Mendocino Cannabis Alliance Announces Direct to Consumer Pathway for Members’ Craft Cannabis

Featured farms are dedicated to environmental stewardship,
sustainable agriculture and cultivating quality cannabis products

Mendocino County, Calif. – Today, a group of small cannabis farmers from Mendocino County, located in California’s world-famous Emerald Triangle, launched a new online sales and delivery platform to provide Sacramentans aged 21+ with small-batch, quality craft cannabis products.

Farms featured on MendocinoCannabis.Shop’s “Farmer Direct” menu are dedicated to environmental stewardship, sustainable agriculture, legacy genetics and cultivating the best cannabis available anywhere.

‘Farm direct relationships are important for small farms.  We want people to know where their cannabis comes from, and we need short supply chains to minimize costs.   We are excited for MendocinoCannabis.Shop as a means of achieving these goals!’ said Casey O’Neill from HappyDay Farms.

Products purchased through the MendocinoCannabis.Shop platform provide a 90% return of the retail price back to the farmer after applicable taxes. This is roughly double the profit per retail unit that most small farmers currently receive.

Featured farms are members of the Mendocino Cannabis Alliance (MCA), the premier cannabis trade association in Mendocino County committed to providing guidance and solutions for small, legacy cannabis cultivators and operators who currently face a multifront crisis in the state’s regulated market.

“With wholesale prices plummeting, and far too few retail storefronts statewide, cannabis farmers and operators need relief now,” said Michael Katz, MCA Executive Director. “We’re proud to create a win-win that empowers our cannabis farmers while providing Sacramento consumers with high quality and affordable cannabis from small family-owned businesses that align with their values.”

The program includes 20 Mendocino-based cannabis farmers, craftspeople, and medicine makers who were selected from submissions of MCA members. Participants include:

Arcanna Flowers
Flying Tiger Farm
Greenshock Farms
HappyDay Farms
Laughing Farm
Lost Paradise Organics
Mendocino Natural Farms
North Fork Garden Society
Pacific Cultivation
Perrin Family Farm
Radicle Herbs
Redwood Remedies
Silver Dragon Cannabis
Sun Roots Farm
Tall Tree Society
That Good Good Farm
The Bohemian Chemist
WildLand Cannabis

Katz also thanked MCA members Brandy Moulton of Sovereign, Nick Smilgys of Mendocino Cannabis Distribution (MCD), Nat Buttrick of Madrone, and James Roberts of The Bohemian Chemist for providing use of their licensed services to help facilitate this program in a manner that is fully compliant with state and local regulations.

Blaire AuClair,  MCA member and program participant said, “we are so excited to be able to provide our sun-grown regenerative cannabis products to the Sacramento area through MendocinoCannabis.Shop. As a small family farm being able to get our product directly to consumers is a lifeline to the survival of our small business.”

“The craft cannabis products available through MendocinoCannabis.Shop are like the craft organic food products that folks get at their local co-ops and farmers markets,” said Katz. “Especially since the implementation of Prop 64,  it has been very difficult for values-driven consumers in the Sacramento area and throughout California to find great cannabis products that they can feel good about, and we are excited to bring this curated menu of Cannabis with a Conscience™ to the State Capitol.”

As part of this program, MCA and MendocinoCannabis.Shop will engage in marketing efforts in the greater Sacramento area to educate the public about this new opportunity to access the best cannabis from small farms in one of California’s most iconic growing regions.

At first this service will be available in Sacramento and Butte counties. MCA plans to expand offerings on MendocinoCannabis.Shop throughout 2022 and beyond.

With over 130 members, the Mendocino Cannabis Alliance (MCA) serves and promotes Mendocino County’s world-renowned cannabis cultivators and businesses through sustainable economic development, education and public policy initiatives. For State and Federal advocacy MCA is a proud member of Origins Council.  To learn more or to become a member, please visit https://mendocannabis.com/

If you would like more information about this topic, please contact Michael Katz at 707-234-5568 or michael@mendocannabis.com.

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