**The following excerpt was taken from CannabisNow. CLICK HERE for the full article on their site!
The inaugural auction supported local causes while paying homage to the premium sungrown craft cannabis of the Emerald Triangle.
Sometimes, we all feel that the time has come to move on, to push the limits, to graduate to the next level. That’s what it felt like on July 16, at the inaugural Mendocino Craft Farmers Auction. The time had finally come to honor the world class legacy and craft cannabis farmers in this remote part of Northern California, while at the same time giving back to the community. The purpose of the auction was to raise money for the Redwood Community Services Crisis Hotline Program while also raising consciousness about the premium cannabis grown in this region. It was an ideal way for cannabis and community to come together and help one another.
For decades, clandestine growers were hidden in the hills of Mendocino County. That’s when weed sold for $4,000 per pound and lots of money in the county was spent on things like buying new trucks and building new homes. Upon legalization, many of us chose to take the leap into the regulated market, remaining faithful that it would recognize the value of pure sungrown flowers from the Emerald Triangle. However, it has been an uphill battle and many small farmers have perished from the struggle to survive.
Struggling in Style
While the vision of a cannabis auction was formed several years ago, it has taken this long to realize that even if we must struggle, we can do it in style. And even if we aren’t getting rich as craft farmers, we still can contribute to local causes. It’s a way to say thanks for all the great years when we did profit from living off the land in this blessed county which produces such top-grade cannabis flowers. If Napa County can celebrate its terroir, which is ideal for world class wines, so can Mendocino growers tout the cannabis cultivated in their county.
It all started when Jim Roberts and Brian Atkinson of the cannabis brand Bohemian Chemist offered the ideal venue: The Brambles, an event center under the Redwoods, located in the picturesque Anderson Valley in southern Mendocino County. After several months of planning—which included finding the perfect caterer, an amazing fast-talking auctioneer, plus collecting a vast array of items to be auctioned—the vision became clear. This would be a gathering like none ever seen before in Mendocino. This was not a rodeo, not a music festival and not a picnic at the beach. This was a classy affair. It was “mendo chic,” as we like to call it.
A “Mendo Chic” Celebration
It was a warm summer night for the first Mendocino Craft Farmers Auction. The evening began with appetizers and local wines served while guests perused the several tables displaying both silent and live auction items. Ganjier-In-Training Isabella De Chard, the “Joint Girl,” wandered through the crowd with a tray of nicely rolled joints and matches, making sure everyone was well-lit. As guests made their way to the tables for supper, they were offered small sips of HVY, the perfect cannabis tincture aperitif, which lifted the whole group to another level. A lively yet leisurely supper ensued with festivities conducted by Michael Katz, the Executive Director of the Mendocino Cannabis Alliance.
CLICK HERE for the rest of the article and some great photos of the event!